Our company was established in London, UK on October 23, 2015. The full name of the company is BOROUGH JEWELLERS LIMITED.
(BJ for short)
BJ is a comprehensive jewelry company integrating jewelry design, research and development, production and sales. Its core products cover colored gemstones, metals, diamonds, jade, silver products and other fields.
In terms of design and craftsmanship, the company has a team of well-known designers, including senior designers who have won the gold medal of the "British Jewelry Design Competition". The team launches more than 200 new products every year, combining artistic inspiration with modern aesthetics. Each series is a selection of works that combine highly professional technology with single materials and combined materials; including lamination, inlay works, claw setting, articulation and hand-carved works.
With unique design concepts and exquisite workmanship, the accuracy and uniqueness of each work are ensured.
The company has also established a strict raw material procurement system and established long-term cooperation with diamond suppliers from Africa. All diamonds are GIA certified. From the ultra-high standards of basic materials, every product is guaranteed to be a fine product.
In today's era when the wave of Internet information data is sweeping the world, BJ is like a dazzling new star, thriving in the fusion of fashion and technology. Since its establishment, BJ has gone through a glorious decade. During this decade, we have continued to explore and innovate, bringing unprecedented jewelry experience to consumers around the world.
1、BJ growth path:
In 2015, with a passion for jewelry art and a keen insight into digital technology, a group of innovative entrepreneurs came together to establish BOROUGH JEWELLERS LIMITED. Since then, we have combined the aesthetics of traditional jewelry design with modern fashion art to create a series of unique and creative jewelry works.
In the development and testing of jewelry samples day and night, we strive to perfectly present every detail of each finished jewelry, including the luster of gemstones, the texture of metals and the exquisite craftsmanship.
This innovative attempt has attracted a certain amount of attention in the market and attracted a group of consumers who pursue fashion and love novelty. Although the initial order volume was limited, the positive feedback from these early users gave us great encouragement and strengthened our confidence to move forward.
In 2016-2017, we enriched our product line and launched more jewelry series with different styles and themes, covering daily wear, holiday celebrations, couple rings and other fields, meeting the personalized needs of different consumers. In addition, we also launched a customization service, where consumers can customize unique high-end jewelry according to their preferences and creativity, further enhancing the user's sense of participation and satisfaction. As the market's awareness of jewelry gradually increases, BJ has ushered in an opportunity for rapid development. During this stage, we increased our marketing efforts and actively expanded sales channels. As a result, BJ's products quickly spread among the middle and high-end groups, and the brand awareness has been greatly improved.
From 2018 to 2019, with the growth of business, BJ has also expanded its scale and recruited more outstanding talents. The growth of the team provides a solid guarantee for the company's continued development. After hard work, BJ's turnover has doubled continuously, and it has gradually gained a firm foothold in the jewelry industry and has become a highly anticipated emerging force in the industry.
From 2020 to 2025, after achieving initial success, we did not rest on our laurels, but actively sought new development opportunities to push the company towards diversification. During this period, we began to collaborate with major global brands, adding various fashion elements to launch new models, bringing consumers a new fashion experience. These products were well received and were also displayed through offline fashion events and exhibitions, further enhancing the brand's influence and reputation.
In addition, we also entered the film and television industry, designing jewelry styles for characters in movies and TV series, adding more fashion elements and visual highlights to film and television works. These film and television collaborations have greatly increased the brand's exposure. Through a diversified development strategy, the company's business scope has continued to expand and its market share has continued to grow. Our jewelry products have been loved and sought after by consumers in many countries and regions around the world.
After the accumulation and development of the first 10 years, our products have covered many countries and regions in Europe, Asia and Africa. Our brand influence continues to expand, and our reputation in the international fashion field is also increasing.
2、BJ products and services:
BJ has won the favor of consumers with its "quality first" business philosophy. With unremitting efforts, BJ has created three major product series: "Streamer", "Condensation" and "Inheritance".
The “Streamer” series features a young and fashionable style, with simple design matched with dazzling diamonds, and is deeply loved by urban white-collar workers.
The "Condensation" series focuses on high-end customization, using rare colored gems and exquisite craftsmanship to create unique and exclusive jewelry for customers.
The "Inheritance" series integrates traditional intangible cultural heritage techniques and incorporates classic patterns into modern designs. The target customer group is wide, including young consumers who pursue individuality, as well as mid- to high-end customers who focus on quality and newlyweds with wedding needs.
3、BJ core values: innovation, quality, and service：
In the procurement of raw materials, we insist on working closely with suppliers who follow the principles of environmentally friendly mining to protect the ecological balance of the origins of gemstones and precious metals, so that every gemstone and every piece of metal carries awe for nature.
The carefully designed packaging uses recyclable materials, is simple and generous, and reduces the impact on the environment. This is our gentle care for Mother Earth.
Traditional jewelry craftsmanship contains profound cultural heritage and artistic value. Combined with modern high-tech means, more attempts have been made in design to complete more complex and detailed works.
Technological innovation has improved the design and production quality of jewelry. In order to highlight individuality and personal identity, consumers can also choose designs and materials according to their needs and preferences. This will open up new possibilities for the future development of the jewelry industry!
4、BJ social responsibility:
BJ actively participates in public welfare undertakings and raises funds for public welfare undertakings such as environmental protection and education through jewelry auctions and other forms. It has carried out the "Light up Hope" student aid activity for ten consecutive years, and has funded more than 2,000 poor students. At the same time, it promotes the concept of environmentally friendly production and reduces environmental pollution during the processing of precious metals.
Our public welfare actions have been widely praised by all sectors of society, and the company has therefore won the title of "Outstanding Enterprise of Social Responsibility of the Year".
5、About future plans:
BJ will continue to deepen its presence in the jewelry field, increase investment in research and development, explore smart jewelry, jewelry and other fields, and use each piece of work to witness the precious moments in people's lives.
In terms of market expansion, we will further deepen our presence in the international market. BJ plans to expand its business throughout the African market in the next five years. During this period, BJ will strengthen cooperation with partners around the world, expand sales channels, and increase the brand's share in the international market.
In terms of business diversification - we will continue to explore opportunities for the integration and development of jewelry with other industries. We will continue to uphold the concepts of innovation, quality, and service, continue to explore and forge ahead, and strive to build BJ into the world's most influential and valuable jewelry brand, bringing more brilliant and beautiful jewelry experiences to global consumers, and writing a more glorious chapter in the development history of BJ.